Handcrafted wood designs with serious gift-shop appeal.
The Wilusz Way brings layered wood artistry into souvenir, resort, park, museum, aquarium, campground, and destination retail with products that feel warm, personal, collectible, and display-ready.
This line has the kind of charm buyers respond to fast: meaningful details, natural texture, eco-friendly craftsmanship, and assortments that work beautifully across animals, coastal, destination, holiday, mountain, and recreation themes.
Natural texture, layered detail, and instant shelf charm.
A beautiful fit for parks, camp stores, mountain towns, museums, aquariums, coastal shops, and destination boutiques.

Warm, natural products that feel made for destination retail.
This line works because it gives stores something that feels more personal than generic souvenirs: layered wood texture, handcrafted detail, themed designs, and strong display appeal.
Merchandise by format, theme, or destination.
The Wilusz Way line can be built into countertop displays, seasonal stories, wall assortments, grab-and-go souvenir sections, and custom destination-friendly gift programs.
Small items. Big display potential.
Buyers can start with proven souvenir formats like magnets, ornaments, and keychains, then expand into shelf sitters, coasters, hanging décor, pins, and DIY pieces for a fuller handcrafted wood display.
Build assortments around the places your buyers serve.
This line becomes much easier to sell when it is matched to the store’s environment: coastal shops can lean nautical, mountain destinations can lean recreation and wildlife, and family attractions can lean fantasy, dinosaurs, and animals.
Browse The Wilusz Way catalog
Use this catalog as the buyer-facing browse experience. The styled frame keeps the catalog feeling connected to Moore Studios while still letting buyers view the line directly.
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Open Catalog in New TabFrom browsing to a clean order path.
This page gives buyers a warm brand overview, a visual feel for the line, and a simple pathway into shopping or quote support when they are ready.
Ready to build a Wilusz Way order?
Browse the catalog, choose the right product families and themes, then move into the Odoo shop or contact Moore Studios for help building a buyer-friendly assortment.
