Moore Studios
Featured Vendor
First & Main
Plush made easy to gift.
First & Main brings soft, approachable, retail-ready plush to gift shops, resort stores, aquariums, zoos, museums, camp stores, hospital gift shops, boutiques, and family attractions.
Browse the main catalog, souvenir and resort catalog, and Comfort Crosses collection to find plush that feels warm, giftable, and easy to merchandise.
Wholesale plush
Souvenir ready
Gift shop friendly
Comfort gifting
Since 1994
Plush • Gifts • Souvenir Retail
Soft products buyers understand fast.
A flexible plush line for destination shops, family attractions, comfort gifting, seasonal displays, and everyday gift retail.
3
Catalogs
1994
Founded
Wide
Retail fit
Why It Sells
Why buyers like First & Main
Plush works when it is easy to understand, easy to display, and easy for customers to emotionally connect with. First & Main gives stores a flexible assortment that can support everyday gifts, souvenir moments, seasonal displays, and comfort purchases.
Product Stories
Build the plush story around your store.
First & Main is not just one type of plush. The line can support multiple retail stories depending on your audience, location, and display strategy.
This makes it a useful vendor line for shops that need variety without making the buying experience feel overwhelming.
Resort
Zoo
Aquarium
Comfort
Seasonal
Souvenir & Resort
Destination plush
Sea life, bears, woodland animals, and vacation-friendly plush can help buyers create displays that feel tied to the trip, place, or attraction.
Everyday Gift
Classic soft gifts
Teddy bears, dogs, cats, baby plush, and sweet everyday styles give stores giftable items that work beyond a single season.
Comfort
Meaningful moments
Comfort Crosses and encouragement-focused items may fit hospital shops, faith-based retailers, sympathy gifts, and care-package displays.
Seasonal
Display refreshes
Seasonal plush gives buyers a reason to refresh front tables, holiday endcaps, and themed gift displays throughout the year.
Catalogs
Browse the First & Main catalogs
These catalogs give buyers a fast way to explore the line. Moore Studios can help narrow the options by store type, season, customer base, and merchandising goals.
Main Catalog
First & Main Full Plush Catalog
Browse the broader plush assortment, including everyday plush, bears, animals, baby gifts, seasonal styles, inspirational items, and more.
Open Main CatalogSouvenir & Resort
Destination-Friendly Plush
Review plush options for resort stores, souvenir shops, aquariums, zoos, nature centers, beach retail, travel destinations, and family attractions.
Open Souvenir CatalogComfort Gifts
Comfort Crosses Catalog
Explore comforting and meaningful gift items that may work well for hospital gift shops, faith-based retailers, sympathy gifts, and encouragement displays.
Open Comfort CrossesBest-Fit Retailers
Great for stores where the product needs to feel warm, easy, and giftable.
First & Main is a strong fit for retailers that want a soft goods section customers can understand quickly. It can work as a small register-side display, a full plush section, a seasonal feature, or a themed destination collection.
Buyer Support
Moore Studios helps make the line easier to shop.
Instead of sending buyers into a catalog cold, Moore Studios can help match First & Main products to your store type, audience, season, and merchandising goals.
Tell us your store type
Share whether you are buying for a resort shop, attraction, hospital gift shop, boutique, toy area, or destination store.
We narrow the catalog
We can help point you toward the catalog sections and product stories most likely to fit your customers.
Move into pricing and ordering
Once the right direction is clear, we can help with buyer questions, pricing requests, and next steps.
Ready to build a softer, more giftable retail moment?
Browse the catalogs, identify the strongest product stories for your store, and contact Moore Studios for help turning First & Main into a thoughtful plush assortment.